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Putting Innovation Into Action in a Post-COVID World.

01:01:00

May 21, 2020 09:41 AM

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Speakers

Jon Nordmark
CEO/ Co-Founder @Iterate.ai
Jon Nordmark is co-founder and CEO of Iterate.ai. Founded in 2013, it's based in Silicon Valley and Colorado. Members like Ulta Beauty, Party City, and Jockey use Iterate to speed up, de-risk and simplify digital innovation. As one example, Members leverage Iterate's patent-pending drag-n-drop Microservices platform to speed up digital prototyping by 10X; then, it's used to deploy those prototypes as Docker containers straight into production. AI-based features are often included in those deployments. Before Iterate, Jon was CEO of eBags.com, a startup he founded in 1998. Samsonite acquired eBags for $105 million after it sold 20 million bags, which produced $1.6 billion in revenue.
Alexandra Hilker
Strategy Director @BrandJuice
Alexandra plays an instrumental role in working with insights and trends to align social and cultural drivers with brand targeting, from positioning to messaging, with an astute focus on high-impact benefit orientation. Working with both consumer and business-to-business brands, her global expertise has guided brand creation and communications strategies within complex infrastructures for clients, including Denver International Airport, Procter & Gamble, Aetna (iTriage), Eli Lilly and Cala Health.
Lori Reifert
Strategy Director @BrandJuice
With over a decade of experience developing brand strategies and innovation pipelines for a diverse set of Fortune 500s, Lori brings deep expertise in consumer insight analysis and a whole-brained branding approach to BrandJuice. Her broad exposure across categories helps her to identify strategic solutions that create lasting consumer engagement. Lori’s experience with leading brands includes: PepsiCo, McCormick Spices, Quaker, KraftHeinz, Potatoes USA, Keurig Dr. Pepper, Trimble, Pfizer, Eli Lilly, and Colorado Mesa University.